HostGator coupons are just that: a code, which you enter at checkout and then the amount that it is worth is deducted automatically from the amount of money that you should have paid. However before you can use the coupon code you have to make sure that it works so that you do not be disappointed at checkout. Paying one cent only for a month’s hosting is almost the same as getting free hosting. And if you do not like the service, you can them move on. See? HostGator is risk free.
Note that even though much emphasize is on the newbie customers, you will also enjoy many more discounts even after you have stayed with the company for a time. Since any time can be a discount time, just keep looking for the coupons and you will find them. Many smart shoppers and webmasters today save a lot of money because they know where to hunt for the coupon codes and make full use of them.